Yoselyn (Yosi) is a Creative Strategist based in LA, specializing in bold, visually impactful brand identities. With a deep appreciation for thoughtful design, she partners with brands around the world through a curated range of services that help tell their stories in ways that are both striking and meaningful.

studioQL

studioQL is designed for creators who move seamlessly between art, technology, sound, and design. Rooted in the idea of a “query language,” QL serves as our creative code — the way ideas are explored, shaped, and translated across mediums.

Project Scope:
Brand Identity
Creative Direction
Social Templates

Porch Studio 🍸

Working closely with founder Jonnie, this project began with a deep dive into taste, references, and positioning.

Those insights were translated into a visual identity for Porch Studio that feels intentional, expressive, and aligned with the brand’s direction.

Project Scope:
Brand Identity
Creative Direction
Illustration

Dear Body 🧖‍♀️

Inviting everyone to feel luxurious, impactful, and vibrant in their own skin, Dear Body is where self-care meets self-love.

We worked closely with founder Jonnie to shape a brand that feels intimate yet expansive, translating her values into a considered voice and visual world that celebrates the body as it is.

Project Scope:
Brand Identity
Strategy + Positioning
Packaging Design
Creative Direction
Social Templates

Range Beauty 💋

As a small business, Range Beauty’s entry into Sephora marked a major milestone—so we were honored when founder Alicia Scott reached out for support leading up to the launch. We helped design PDP (product detail page) graphics that captured the brand’s skin-first, clean ingredients, shade-inclusive ethos while meeting Sephora’s visual and e-commerce standards.

All brand imagery owned by Range Beauty
Now Available At Sephora

Dianthe Studio 💻

Fueled by a playful spirit, Dianthe Studio (pronounced Dye • ANN • Thee) is celebrated for crafting innovative, code-backed web designs for clients such as Solana, Hike Clerb, and Ethel’s Club. I joined the team as their Creative Director, bringing a fresh vision & direction to support the brand's ongoing growth.

Animation by Jamaal Hicks
Please Visit Here to Learn more

The Renatural 🎀

The Renatural is truly embracing the wider movement in beauty of seamless application, flexibility and versatility. Their signature Wig Fix offers a secure, glue-free solution, prioritizing comfort and edge protection. Designed for all-day confidence, their game-changing products empower self-expression and versatility.

Project Scope:
Brand Identity
Creative Direction
Social Templates

Soft Rows 🫧

We collaborated with Soft Rows, a haircare brand redefining how tightly textured hair is seen and supported, to develop a suite of social media templates and a tailored content guideline. Rooted in their science-forward, texture-first philosophy, the designs reflect the brand’s clean, modern aesthetic while making space for cultural storytelling, education, and product-focused content.

All brand imagery owned by Soft Rows

Pour Into My Cup 🔒

Pour Into My Cup (PIMC) is more than just a podcast—it’s a space for storytelling, self-reflection, and pouring into others. We worked closely with the founder Rasheba to develop a brand identity that embodies the fluidity and warmth of these conversations

Animation by Cassie Chris
Project Scope:
Brand Identity
Creative Direction
Social Templates
Merchandise Design
Apparel

OnMark Comms ☄️

Impactful storytellers. Culture disruptors. Authentic representation. OnMark Comms is the leading communications agency specializing in strategic and effective communication campaigns for sports-based businesses, entrepreneurs, and athletes.

Project Scope:
Brand Identity
Creative Direction
Social Templates
Merchandise Design
Apparel

Rouzy ☁️

By merging self-care and work/ life balance, Rouzy is breaking ground for freelancers and supporting them through the twists and turns of their journey.

Project Scope:
Brand Identity
Lettering
Illustration
Creative Direction
Social Templates

Tonal Beauty 🌀

Tonal Beauty is empowering their community with beauty products that can be mixed and matched to create a look that is uniquely yours. Tonal is a makeup brand based on the diversity of human identity.

Project Scope:
Brand Identity
Lettering
Packaging Design
Creative Direction
Social Templates

Marco Piva Casa 🛋️

Marcio Piva Casa is a Latinx architecture studio that celebrates cultural expression and artisanal craftsmanship. Known for blending conceptual innovation with meticulous design, the studio transforms spaces into elevated and immersive experiences.

Project Scope:
Brand Identity
Creative Direction
Stationary
Merchandise Design
Store front